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Updates


Listening & Learning at SocialNext: Ottawa
Discover our top 5 takeaways from SocialNext: Ottawa 2026 and how they can elevate your communications strategy.


Modern Campaign Tactics: Lessons from the IAPC Conference
Porter O’Brien partner Jordan O’Brien joins the IAPC board and shares key takeaways from its global conference, including AI, modern polling, and how campaign tactics drive results beyond elections.


Don’t Fly Too Close to the Pizza Oven, Son
One of Fredericton’s beloved small businesses has tasted social media virality and is hungry for more - but at what cost? The New England Pizza Company found fame through their creative and cheeky contest about when the next transport truck would hit the Bill Thorpe walking bridge. New owner, Chris Babineau, a former truck-driver himself, used his knowledge, the business’s proximity to the site, and its deep local connection to create an engaging marketing campaign which earn

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