From Two Desks to Three Offices — How Small Businesses Grow Their Story

Celebrating Small Business Week

Every small business starts with a story.

Ours began with two people, an empty office, and a big idea: that strategy and storytelling could help build stronger communities.

Today, Porter O’Brien has grown into a team of 22 consultants across three offices — still powered by that same entrepreneurial spirit. And like so many small businesses, our growth has been shaped by the people who believed in our story.

This Small Business Week, we’re reflecting on what it really takes to grow — and sharing a few lessons we’ve learned along the way.

Here are five ways to shape and grow your story in 2025:

1. Define Your Brand Story

Your story starts with your “why.” Why do you exist? What makes you different? A strong narrative helps customers connect with you on more than just a product or service level.

2. Build a Voice That Carries

From social media posts to press coverage, your business needs a consistent voice that feels authentic and confident. Investing in storytelling tools like video, design, and copywriting ensures your story is heard by the right people.

3. Strengthen Your Team

Behind every successful business is a strong team. HR support, leadership coaching, and organizational planning aren’t just “big company” things — they’re what help small businesses build resilience and keep employees engaged.

4. Secure Resources for Growth

Big dreams need backing. From government grants to advocacy, there are resources available to help small businesses grow — but navigating them can be overwhelming. That’s where expert guidance makes all the difference.

5. Share Your Story Consistently

The best stories aren’t told once — they’re told over and over again. Regular, thoughtful communication builds recognition, trust, and community.

Your story matters — to your customers, to your team, and to your community.

At Porter O’Brien, we’re here to help you shape it, share it, and grow it — the right way, to the right people. Ready to tell your story? Contact us at info@porterobrien.com.